Programmatic Advertising: The Successful Transformation to Automated, Data-Driven Marketing in Real-Time - Management for Professionals - - Books - Springer International Publishing AG - 9783319797212 - March 31, 2018
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Programmatic Advertising: The Successful Transformation to Automated, Data-Driven Marketing in Real-Time - Management for Professionals Softcover reprint of the original 1st ed. 2016 edition

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Thisfundamental guide on programmatic advertising explains in detail how automated, data-driven advertisingreally works in practice and how the right adoption leads to a competitive advantage foradvertisers, agencies and media.

279 pages, Bibliography; 12 Tables, black and white; 12 Illustrations, color; 84 Illustrations, blac

Media Books     Paperback Book   (Book with soft cover and glued back)
Released March 31, 2018
ISBN13 9783319797212
Publishers Springer International Publishing AG
Pages 279
Dimensions 154 × 235 × 20 mm   ·   468 g
Language English  
Editor Busch, Oliver

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