Global Business Value Innovations: Building Innovation Capabilities for Business Strategies - International Marketing and Management Research - - Books - Springer International Publishing AG - 9783319779287 - May 14, 2018
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Global Business Value Innovations: Building Innovation Capabilities for Business Strategies - International Marketing and Management Research 2018 edition

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This edited collection is a uniquely positioned contribution of interrelated research papers about global business value transformations in both offline and online (digital) worlds.

145 pages, XXI, 145 p.

Media Books     Hardcover Book   (Book with hard spine and cover)
Released May 14, 2018
ISBN13 9783319779287
Publishers Springer International Publishing AG
Pages 145
Dimensions 150 × 220 × 20 mm   ·   353 g
Language German  
Editor Arora, Anshu Saxena
Editor Bacouel-Jentjens, Sabine
Editor Edmonds, Jennifer J.

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