The Experience Logic as a New Perspective for Marketing Management - - Books - Springer International Publishing AG - 9783319775494 - April 26, 2018
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The Experience Logic as a New Perspective for Marketing Management 1st ed. 2018 edition

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This book provides stimulating insights into the ways in which the adoption of experience logic can revitalize marketing perspectives and stimulate novel approaches to the creation and delivery of value.

220 pages, 7 Illustrations, black and white; VIII, 220 p. 7 illus.

Media Books     Book
Released April 26, 2018
ISBN13 9783319775494
Publishers Springer International Publishing AG
Pages 220
Dimensions 150 × 220 × 20 mm   ·   498 g
Language German  
Editor Forlani, Fabio
Editor Pencarelli, Tonino

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