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Personal Brand Creation in the Digital Age: Theory, Research and Practice Mateusz Grzesiak 1st ed. 2018 edition
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Personal Brand Creation in the Digital Age: Theory, Research and Practice
Mateusz Grzesiak
Presenting a scientific exploration of personal branding and digital communication, this ground-breaking book aims to fill a gap between theory and practice. Describing how social media can increase brand profiles online, it explains basic terms before investigating the cultural context for online personal branding.
185 pages, 73 Illustrations, black and white; XVI, 185 p. 73 illus.
| Media | Books Hardcover Book (Book with hard spine and cover) |
| Released | April 3, 2018 |
| ISBN13 | 9783319696966 |
| Publishers | Springer International Publishing AG |
| Pages | 185 |
| Dimensions | 216 × 154 × 19 mm · 370 g |
| Language | German |
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