Tell your friends about this item:
Electronic Word of Mouth (eWOM) in the Marketing Context: A State of the Art Analysis and Future Directions - SpringerBriefs in Business Elvira Ismagilova 1st ed. 2017 edition
Price
$ 59.49
excl. VAT
Ordered from remote warehouse
Expected to be ready for shipping Jul 14 - 20
Our customers say:
Add to your iMusic wish list
Electronic Word of Mouth (eWOM) in the Marketing Context: A State of the Art Analysis and Future Directions - SpringerBriefs in Business
Elvira Ismagilova
This SpringerBrief offers a state of the art analysis of electronic word-of-mouth (eWOM) communications and its role in marketing.
138 pages, 5 black & white illustrations, 3 colour illustrations, 3 colour tables, biography
| Media | Books Paperback Book (Book with soft cover and glued back) |
| Released | February 22, 2017 |
| ISBN13 | 9783319524580 |
| Publishers | Springer International Publishing AG |
| Pages | 138 |
| Dimensions | 239 × 160 × 11 mm · 226 g |
| Language | German |
![Cover for Keren Epstein-Gilboa · The Breastfeeding Relationship and Children’s Social and Emotional Development (Hardcover Book) [2025 edition] (2027)](https://imusic-static.b-cdn.net/images/missing-tall.png)
![Cover for Transmission Electron Microscopy: The Companion Volume (Paperback Book) [Second Edition 2026 edition] (2027)](https://imusic.b-cdn.net/images/item/original/916/9783031807916.jpg?2027-transmission-electron-microscopy-the-companion-volume-paperback-book&class=scaled&v=1780320082)
![Cover for Werner Kempf · Dermatopathology (Hardcover Book) [Third Edition 2026 edition] (2027)](https://imusic.b-cdn.net/images/item/original/711/9783031989711.jpg?werner-kempf-2027-dermatopathology-hardcover-book&class=scaled&v=1774452112)
![Cover for T. S. Venkatesh · Strength of Materials: Volume I: Concepts, Problems & Solutions (Hardcover Book) [Second Edition 2026 edition] (2026)](https://imusic.b-cdn.net/images/item/original/846/9783031955846.jpg?t-s-venkatesh-2026-strength-of-materials-volume-i-concepts-problems-solutions-hardcover-book&class=scaled&v=1778114493)
![Cover for Christopher M. Brown · The Democratization of Cuba (Hardcover Book) [2022 edition] (2026)](https://imusic.b-cdn.net/images/item/original/523/9783319660523.jpg?christopher-m-brown-2026-the-democratization-of-cuba-hardcover-book&class=scaled&v=1594018037)
![Cover for Simone Cerreia-Vioglio · Principles of Mathematics for Economics (Paperback Book) [1st ed. 2017 edition] (2026)](https://imusic.b-cdn.net/images/item/original/131/9783319447131.jpg?simone-cerreia-vioglio-2026-principles-of-mathematics-for-economics-paperback-book&class=scaled&v=1606717221)
![Cover for Musculoskeletal Imaging (N/A) [Third Edition 2026 edition] (2026)](https://imusic.b-cdn.net/images/item/original/913/9783031668913.jpg?2026-musculoskeletal-imaging&class=scaled&v=1782137130)
![Cover for Patricio Aroca · Regional Business Cycles in Mexico, Brazil, and Chile: A Sub-National Analysis of Economic Fluctuations - SpringerBriefs in Regional Science (Paperback Book) [2022 edition] (2026)](https://imusic.b-cdn.net/images/item/original/658/9783319988658.jpg?patricio-aroca-2026-regional-business-cycles-in-mexico-brazil-and-chile-a-sub-national-analysis-of-economic-fluctuations-springerbriefs-in-regional-science-paperback-book&class=scaled&v=1546500016)
![Cover for Eva Maria Javier Delmo · Transplantation Medicine and Organ Donation in Germany: The Medical, Legal, Organizational and Ethical Frameworks (Hardcover Book) [2024 edition] (2026)](https://imusic.b-cdn.net/images/item/original/413/9783031494413.jpg?eva-maria-javier-delmo-2026-transplantation-medicine-and-organ-donation-in-germany-the-medical-legal-organizational-and-ethical-frameworks-hardcover-book&class=scaled&v=1728706992)
![Cover for Neculai Andrei · Modern Numerical Nonlinear Optimization - Springer Optimization and Its Applications (Hardcover Book) [Second Edition 2026 edition] (2026)](https://imusic.b-cdn.net/images/item/original/936/9783031946936.jpg?neculai-andrei-2026-modern-numerical-nonlinear-optimization-springer-optimization-and-its-applications-hardcover-book&class=scaled&v=1774528650)
![Cover for Keratoprostheses: Overcoming Corneal Blindness (Hardcover Book) [2025 edition] (2026)](https://imusic.b-cdn.net/images/item/original/906/9783031770906.jpg?2026-keratoprostheses-overcoming-corneal-blindness-hardcover-book&class=scaled&v=1774452309)
![Cover for Peter C. Hill · Measures of Religiosity and Spirituality (Book) [2024 edition] (2026)](https://imusic.b-cdn.net/images/item/original/431/9783031483431.jpg?peter-c-hill-2026-measures-of-religiosity-and-spirituality-book&class=scaled&v=1780099572)
![Cover for Monica Catherine O'Brien · Understanding and Responding to the French Pox in Frankfurt am Main and Nuremberg, 1495–1700: Contagion, Practicality, and Morality - Palgrave Studies in Medieval and Early Modern Medicine (Hardcover Book) [2024 edition] (2026)](https://imusic.b-cdn.net/images/item/original/244/9783031469244.jpg?monica-catherine-o-brien-2026-understanding-and-responding-to-the-french-pox-in-frankfurt-am-main-and-nuremberg-1495-1700-contagion-practicality-and-morality-palgrave-studies-in-medieval-and-early-modern-medicine-hardcover-book&class=scaled&v=1780034060)
