Marketing and Customer Loyalty: The Extra Step Approach - International Series in Advanced Management Studies - Mauro Cavallone - Books - Springer International Publishing AG - 9783319519906 - May 18, 2017
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Mauro Cavallone
Marketing and Customer Loyalty: The Extra Step Approach - International Series in Advanced Management Studies 1st ed. 2017 edition

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This book analyzes the evolution of marketing and the ways in which marketing actions can be rendered more effective, before setting out a new approach to marketing, termed The Extra Step (TES) in recognition of the importance that it attributes to the final extra step in enhancing the effectiveness of marketing efforts.

126 pages, 22 black & white illustrations, biography

Media Books     Hardcover Book   (Book with hard spine and cover)
Released May 18, 2017
ISBN13 9783319519906
Publishers Springer International Publishing AG
Pages 126
Dimensions 155 × 235 × 10 mm   ·   376 g
Language English  

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