The Customer is NOT Always Right? Marketing Orientations in a Dynamic Business World: Proceedings of the 2011 World Marketing Congress - Developments in Marketing Science: Proceedings of the Academy of Marketing Science - - Books - Springer International Publishing AG - 9783319500065 - January 12, 2017
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The Customer is NOT Always Right? Marketing Orientations in a Dynamic Business World: Proceedings of the 2011 World Marketing Congress - Developments in Marketing Science: Proceedings of the Academy of Marketing Science 2017 edition

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This volume includes the full proceedings from the 2011 World Marketing Congress held in Reims, France with the theme The Customer is NOT Always Right?

958 pages, 15 black & white illustrations, 10 colour illustrations, 10 colour tables, biography

Media Books     Hardcover Book   (Book with hard spine and cover)
Released January 12, 2017
ISBN13 9783319500065
Publishers Springer International Publishing AG
Pages 953
Dimensions 150 × 220 × 20 mm   ·   2.61 kg
Language German  
Editor Campbell, Colin L.

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