Proceedings of the 1989 Academy of Marketing Science (AMS) Annual Conference - Developments in Marketing Science: Proceedings of the Academy of Marketing Science - - Books - Springer International Publishing AG - 9783319386805 - October 29, 2016
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Proceedings of the 1989 Academy of Marketing Science (AMS) Annual Conference - Developments in Marketing Science: Proceedings of the Academy of Marketing Science Softcover reprint of the original 1st ed. 2015 edition

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This volume includes the full proceedings from the 1989 Academy of Marketing Science (AMS) Annual Conference held in Orlando, Florida. It provides a variety of quality research in the fields of marketing theory and practice in areas such as consumer behaviour, marketing management, marketing education, and international marketing, among others.

713 pages, biography

Media Books     Paperback Book   (Book with soft cover and glued back)
Released October 29, 2016
ISBN13 9783319386805
Publishers Springer International Publishing AG
Pages 683
Dimensions 210 × 279 × 36 mm   ·   1.58 kg
Language English  
Editor Hawes, Jon M.

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