The 1980's: A Decade of Marketing Challenges: Proceedings of the 1981 Academy of Marketing Science (AMS) Annual Conference - Developments in Marketing Science: Proceedings of the Academy of Marketing Science - - Books - Springer International Publishing AG - 9783319386751 - October 29, 2016
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The 1980's: A Decade of Marketing Challenges: Proceedings of the 1981 Academy of Marketing Science (AMS) Annual Conference - Developments in Marketing Science: Proceedings of the Academy of Marketing Science Softcover reprint of the original 1st ed. 2015 edition

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This volume includes the full proceedings from the 1981 Academy of Marketing Science (AMS) Annual Conference held in Miami Beach, Florida with the theme The 1980's: A Decade of Marketing Challenges.

363 pages, biography

Media Books     Paperback Book   (Book with soft cover and glued back)
Released October 29, 2016
ISBN13 9783319386751
Publishers Springer International Publishing AG
Pages 345
Dimensions 210 × 279 × 19 mm   ·   816 g
Language English  
Editor Bellur, Venkatakrishna V.

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