Assessing the Different Roles of Marketing Theory and Practice in the Jaws of Economic Uncertainty: Proceedings of the 2004 Academy of Marketing Science (AMS) Annual Conference - Developments in Marketing Science: Proceedings of the Academy of Marketing S - - Books - Springer International Publishing AG - 9783319385747 - September 24, 2016
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Assessing the Different Roles of Marketing Theory and Practice in the Jaws of Economic Uncertainty: Proceedings of the 2004 Academy of Marketing Science (AMS) Annual Conference - Developments in Marketing Science: Proceedings of the Academy of Marketing S Softcover reprint of the original 1st ed. 2015 edition

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??This volume includes the full proceedings from the 2004 Academy of Marketing Science (AMS) Annual Conference held in Vancouver, Canada, entitled Assessing the Different Roles of Marketing Theory and Practice in the Jaws of Economic Uncertainty.

353 pages, XXXIII, 353 p.

Media Books     Paperback Book   (Book with soft cover and glued back)
Released September 24, 2016
ISBN13 9783319385747
Publishers Springer International Publishing AG
Pages 353
Dimensions 150 × 220 × 10 mm   ·   870 g
Language English  
Editor Spotts, Harlan E.

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