Proceedings of the 1986 Academy of Marketing Science (AMS) Annual Conference - Developments in Marketing Science: Proceedings of the Academy of Marketing Science - - Books - Springer International Publishing AG - 9783319385563 - September 24, 2016
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Proceedings of the 1986 Academy of Marketing Science (AMS) Annual Conference - Developments in Marketing Science: Proceedings of the Academy of Marketing Science Softcover reprint of the original 1st ed. 2015 edition

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Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice.

497 pages, XXIX, 497 p.

Media Books     Paperback Book   (Book with soft cover and glued back)
Released September 24, 2016
ISBN13 9783319385563
Publishers Springer International Publishing AG
Pages 497
Dimensions 150 × 220 × 10 mm   ·   1.18 kg
Language English  
Editor Malhotra, Naresh K.

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