Fundamentals of Business-to-Business Marketing: Mastering Business Markets - Springer Texts in Business and Economics - - Books - Springer International Publishing AG - 9783319385211 - October 29, 2016
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Fundamentals of Business-to-Business Marketing: Mastering Business Markets - Springer Texts in Business and Economics Softcover reprint of the original 1st ed. 2015 edition

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This textbook gives a comprehensive overview of the key principles of business marketing. Not only are the principles of business marketing addressed, but also deep knowledge of organizational buying and market research on business markets.

337 pages, 126 black & white illustrations, biography

Media Books     Paperback Book   (Book with soft cover and glued back)
Released October 29, 2016
ISBN13 9783319385211
Publishers Springer International Publishing AG
Pages 330
Dimensions 155 × 235 × 18 mm   ·   476 g
Language German  
Editor Geiger, Ingmar
Editor Kleinaltenkamp, Michael
Editor Plinke, Wulff
Editor Wilkinson, Ian

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