Innovations in Social Marketing and Public Health Communication: Improving the Quality of Life for Individuals and Communities - Applying Quality of Life Research - - Books - Springer International Publishing AG - 9783319366234 - August 23, 2016
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Innovations in Social Marketing and Public Health Communication: Improving the Quality of Life for Individuals and Communities - Applying Quality of Life Research Softcover reprint of the original 1st ed. 2015 edition

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?This volume presents the most current theoretical advances in the fields of social marketing and public health communications. It includes literature reviews, conceptual research and empirical studies on social marketing communications, models to understand individual’s risky behaviors, and how to improve social interventions.

389 pages, VII, 389 p.

Media Books     Paperback Book   (Book with soft cover and glued back)
Released August 23, 2016
ISBN13 9783319366234
Publishers Springer International Publishing AG
Pages 389
Dimensions 150 × 220 × 10 mm   ·   557 g
Language German  
Editor Wymer, Walter

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