Managing Media Firms and Industries - - Books - Springer International Publishing AG - 9783319363394 - August 23, 2016
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Managing Media Firms and Industries Softcover reprint of the original 1st ed. 2016 edition

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This volume provides rich insight into the nature and practice of media management. Contributions assess the degree to which management of media firms requires a unique set of skills, highlighting similarities and differences of media firms compared with other industries in terms of management practices, HR development and operational aspects.

382 pages, 16 Tables, black and white; X, 382 p.

Media Books     Book
Released August 23, 2016
ISBN13 9783319363394
Publishers Springer International Publishing AG
Pages 382
Dimensions 234 × 155 × 32 mm   ·   593 g
Language German  
Editor Brown, Charles
Editor Lowe, Gregory Ferrell

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