Handbook of Media Branding - - Books - Springer International Publishing AG - 9783319362489 - October 22, 2016
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Handbook of Media Branding Softcover reprint of the original 1st ed. 2015 edition

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This comprehensive handbook critically addresses current issues and achievements in the field of media branding. By discussing media branding from different viewpoints, disciplines and research traditions, this book offers fresh perspectives and identifies areas of interest for further research.

414 pages, 32 Tables, black and white; 1 Illustrations, color; 24 Illustrations, black and white; IX

Media Books     Paperback Book   (Book with soft cover and glued back)
Released October 22, 2016
ISBN13 9783319362489
Publishers Springer International Publishing AG
Pages 414
Dimensions 150 × 220 × 10 mm   ·   594 g
Language German  
Editor Chan-Olmsted, Sylvia M.
Editor Forster, Kati
Editor Ots, Mart
Editor Siegert, Gabriele

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