Boundary Spanning Elements and the Marketing Function in Organizations: Concepts and Empirical Studies - - Books - Springer International Publishing AG - 9783319350165 - October 5, 2016
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Boundary Spanning Elements and the Marketing Function in Organizations: Concepts and Empirical Studies Softcover reprint of the original 1st ed. 2015 edition

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This book presents current research on boundary spanning elements. and this monograph aggregates studies dealing with boundary spanning elements or has boundary spanning elements related to the marketing function as the main empirical platform under a uniform theoretical perspective.

179 pages, 17 black & white illustrations, biography

Media Books     Paperback Book   (Book with soft cover and glued back)
Released October 5, 2016
ISBN13 9783319350165
Publishers Springer International Publishing AG
Pages 173
Dimensions 155 × 235 × 10 mm   ·   258 g
Language German  
Editor Malhotra, Neeru
Editor Purani, Keyoor
Editor Sahadev, Sunil

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