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Adoption of Innovation: Balancing Internal and External Stakeholders in the Marketing of Innovation Softcover reprint of the original 1st ed. 2015 edition
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Adoption of Innovation: Balancing Internal and External Stakeholders in the Marketing of Innovation
236 pages, 15 black & white illustrations, 20 colour illustrations, biography
| Media | Books Paperback Book (Book with soft cover and glued back) |
| Released | October 7, 2016 |
| ISBN13 | 9783319343877 |
| Publishers | Springer International Publishing AG |
| Pages | 230 |
| Dimensions | 155 × 235 × 13 mm · 340 g |
| Language | German |
| Editor | Brem, Alexander |
| Editor | Viardot, Eric |
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