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Rethinking Place Branding: Comprehensive Brand Development for Cities and Regions Softcover reprint of the original 1st ed. 2015 edition
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Rethinking Place Branding: Comprehensive Brand Development for Cities and Regions
As Place Branding has become a widely established but contested practice, there is a dire need to rethink its theoretical foundations and its contribution to development and to re-assert its future.
260 pages, 33 black & white illustrations, biography
| Media | Books Paperback Book (Book with soft cover and glued back) |
| Released | September 10, 2016 |
| ISBN13 | 9783319343532 |
| Publishers | Springer International Publishing AG |
| Pages | 248 |
| Dimensions | 155 × 235 × 14 mm · 400 g |
| Language | German |
| Editor | Ashworth, Gregory J. |
| Editor | Kavaratzis, Mihalis |
| Editor | Warnaby, Gary |
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