International Fragmentation: Impacts and Prospects for Manufacturing, Marketing, Economy, and Growth - International Marketing and Management Research - - Books - Springer International Publishing AG - 9783319338453 - October 12, 2016
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International Fragmentation: Impacts and Prospects for Manufacturing, Marketing, Economy, and Growth - International Marketing and Management Research 1st ed. 2016 edition

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Through a series of case studies, scholars across the US and France contribute chapters on the manufacturing, marketing, and internationalization of luxury fashion brands, music advertising, the growth of Amazon, and the business landscapes in India, China, Africa, and North Korea.

148 pages, 3 black & white illustrations, 7 colour illustrations, biography

Media Books     Hardcover Book   (Book with hard spine and cover)
Released October 12, 2016
ISBN13 9783319338453
Publishers Springer International Publishing AG
Pages 154
Dimensions 148 × 210 × 15 mm   ·   331 g
Language French  
Editor Arora, Anshu Saxena
Editor Bacouel-Jentjens, Sabine

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