Bridging the Past and Future: Public and Non-Profit Marketing for Post-Industrial Areas: Proceedings of the XXIV International Congress on Public and Non-Profit Marketing (IAPNM), Katowice, Poland, July 2-5, 2025 - Springer Proceedings in Business and Eco - - Books - Springer Nature Switzerland AG - 9783032249852 - August 14, 2026
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Bridging the Past and Future: Public and Non-Profit Marketing for Post-Industrial Areas: Proceedings of the XXIV International Congress on Public and Non-Profit Marketing (IAPNM), Katowice, Poland, July 2-5, 2025 - Springer Proceedings in Business and Eco

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The concept of the European City of Science intersects with public marketing in multiple dimensions. The XXIV International Congress on Public and Non-Profit Marketing held in Katowice, Poland focused primarily on the region of Metropolis GZM, which has been undergoing socioeconomic and technological transformation since the 1990s.

Media Books     Hardcover Book   (Book with hard spine and cover)
To be released August 14, 2026
ISBN13 9783032249852
Publishers Springer Nature Switzerland AG
Pages 179
Dimensions 150 × 220 × 20 mm   ·   393 g   (Weight (estimated))
Editor Adamczyk, Marta
Editor Adamus-Matuszynska, Anna

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