The Role of Marketing in Reshaping the Dynamic Landscape of Business: Proceedings of the 2025 AMS World Marketing Congress, Dijon, France, July 2-4 - Developments in Marketing Science: Proceedings of the Academy of Marketing Science - - Books - Springer Nature Switzerland AG - 9783032199461 - May 29, 2026
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The Role of Marketing in Reshaping the Dynamic Landscape of Business: Proceedings of the 2025 AMS World Marketing Congress, Dijon, France, July 2-4 - Developments in Marketing Science: Proceedings of the Academy of Marketing Science

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Featuring topics such as AI and marketing, consumer behavior and sustainability, brand communication and crisis management, and digital marketing, this book is a useful reference for marketing researchers, scholars, students, and policymakers.

Media Books     Hardcover Book   (Book with hard spine and cover)
Released May 29, 2026
ISBN13 9783032199461
Publishers Springer Nature Switzerland AG
Pages 268
Dimensions 150 × 220 × 20 mm   ·   610 g
Language German  
Editor Dey, Amrita
Editor Parajuli, Jasmine

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