AI Intervention in Digital and Social Marketing: Proceedings of the International Conference on Digital and Social Marketing - Studies in Big Data - - Books - Springer Nature Switzerland AG - 9783032160409 - August 27, 2026
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AI Intervention in Digital and Social Marketing: Proceedings of the International Conference on Digital and Social Marketing - Studies in Big Data

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This book presents cutting-edge research and real-world applications, structured around Digital Marketing Analytics, Social Media Analytics, and Consumer Behavior Analytics. AI intervention in Digital and Social Marketing captures the transformation reshaping marketing, customer engagement, and decision-making.

Media Books     Hardcover Book   (Book with hard spine and cover)
To be released August 27, 2026
ISBN13 9783032160409
Publishers Springer Nature Switzerland AG
Pages 387
Dimensions 150 × 220 × 20 mm   ·   613 g   (Weight (estimated))
Editor Bandrana, Anil Kumar
Editor Kacprzyk, Janusz
Editor Patnaik, Srikanta

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