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Text Analytics in Marketing: A Practical Guide for Students and Researchers - Classroom Companion: Business Daniel Dan
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Text Analytics in Marketing: A Practical Guide for Students and Researchers - Classroom Companion: Business
Daniel Dan
Through a rich collection of examples, program code, and hands-on exercises, this book equips both students and marketing managers with the theoretical foundation and practical skills needed to apply text-based data analysis to contemporary marketing challenges.
| Media | Books Hardcover Book (Book with hard spine and cover) |
| Released | February 20, 2026 |
| ISBN13 | 9783032080851 |
| Publishers | Springer Nature Switzerland AG |
| Pages | 365 |
| Dimensions | 150 × 220 × 20 mm · 707 g |
| Language | German |
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