Tell your friends about this item:
The Law and Economics of Personalization: Taking Marketing Seriously - Economic Analysis of Law in European Legal Scholarship Adrianus Johannes Van Heusden
Price
$ 166.49
excl. VAT
Ordered from remote warehouse
Expected to be ready for shipping Jul 23 - 29
Get notified about new Adrianus Johannes Van Heusden releases
Our customers say:
Add to your iMusic wish list
The Law and Economics of Personalization: Taking Marketing Seriously - Economic Analysis of Law in European Legal Scholarship
Adrianus Johannes Van Heusden
Yet this seemingly customized environment raises urgent concerns about the power of such marketing to exploit cognitive biases, reshape preferences, and deepen asymmetries in digital markets. This book offers the first in-depth law and economics analysis of personalized marketing in the digital age.
| Media | Books Hardcover Book (Book with hard spine and cover) |
| Released | September 2, 2025 |
| ISBN13 | 9783032014672 |
| Publishers | Springer Nature Switzerland AG |
| Pages | 363 |
| Dimensions | 150 × 220 × 20 mm · 712 g |
| Language | German |
![Cover for Deborah Morrison · Brave Work in the Age of Climate Change: A Creative's Guide to Making Compelling Advertising and Brand Messages in Complicated Times (Paperback Book) [2022 edition] (2027)](https://imusic-static.b-cdn.net/images/missing-tall.png)
![Cover for Robert Sobot · Engineering Mathematics by Example: Vol. II: Calculus (Hardcover Book) [Third Edition 2026 edition] (2027)](https://imusic.b-cdn.net/images/item/original/956/9783032046956.jpg?robert-sobot-2027-engineering-mathematics-by-example-vol-ii-calculus-hardcover-book&class=scaled&v=1782149966)
![Cover for Matthew Harker · Fractional Differential Equations: Numerical Methods for Applications - Studies in Systems, Decision and Control (Hardcover Book) [2021 edition] (2027)](https://imusic.b-cdn.net/images/item/original/769/9783030323769.jpg?matthew-harker-2027-fractional-differential-equations-numerical-methods-for-applications-studies-in-systems-decision-and-control-hardcover-book&class=scaled&v=1604147403)
![Cover for Jurgen H. Gross · Mass Spectrometry: A Textbook (Hardcover Book) [Fourth Edition 2026 edition] (2026)](https://imusic.b-cdn.net/images/item/original/162/9783032292162.jpg?jurgen-h-gross-2026-mass-spectrometry-a-textbook-hardcover-book&class=scaled&v=1780453452)
![Cover for Gordana Jovanovic Dolecek · MATLAB Random Signals and Processes Primer: With an Introduction to Statistics and Machine Learning (Hardcover Book) [Second Edition 2026 edition] (2026)](https://imusic.b-cdn.net/images/item/original/827/9783032094827.jpg?gordana-jovanovic-dolecek-2026-matlab-random-signals-and-processes-primer-with-an-introduction-to-statistics-and-machine-learning-hardcover-book&class=scaled&v=1780075184)
![Cover for Jacqueline Kennelly · Citizen Youth: Culture, Activism, and Agency in a Neoliberal Era - Education, Politics and Public Life (Hardcover Book) [Second Edition 2026 edition] (2026)](https://imusic.b-cdn.net/images/item/original/796/9783032088796.jpg?jacqueline-kennelly-2026-citizen-youth-culture-activism-and-agency-in-a-neoliberal-era-education-politics-and-public-life-hardcover-book&class=scaled&v=1774523507)
![Cover for T. S. Venkatesh · Strength of Materials: Volume II: For Mechanical, Production, Civil, Construction, Automobile, Marine and Chemical Engineering Branches (Hardcover Book) [Second Edition 2026 edition] (2026)](https://imusic.b-cdn.net/images/item/original/787/9783032040787.jpg?t-s-venkatesh-2026-strength-of-materials-volume-ii-for-mechanical-production-civil-construction-automobile-marine-and-chemical-engineering-branches-hardcover-book&class=scaled&v=1778117433)
