Scaling B2B Markets: Agile Marketing Strategies for Startups - Mirko Olivieri - Books - Springer International Publishing AG - 9783031934049 - July 25, 2025
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Mirko Olivieri
Scaling B2B Markets: Agile Marketing Strategies for Startups

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mso-fareast-language: EN-US;">Starting from a solid theoretical background, including recent academic literature on B2B startups, the book maps the marketing trends, such as digitalization and sustainability, which are impacting the marketing strategies of new ventures.

Media Books     Hardcover Book   (Book with hard spine and cover)
Released July 25, 2025
ISBN13 9783031934049
Publishers Springer International Publishing AG
Pages 120
Dimensions 218 × 153 × 14 mm   ·   308 g
Language German  

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