Marketing and Dysfunctional Consumer Behaviour: Understanding How and When Marketing Drives Problematic Consumption Patterns - International Series in Advanced Management Studies - Gioele Zamparo - Books - Springer International Publishing AG - 9783031891618 - May 6, 2025
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Gioele Zamparo
Marketing and Dysfunctional Consumer Behaviour: Understanding How and When Marketing Drives Problematic Consumption Patterns - International Series in Advanced Management Studies

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This book explores the relationship between marketing practices and dysfunctional consumption behaviors, specifically focusing on two behavioral addictions: compulsive buying and problematic gambling.

Media Books     Hardcover Book   (Book with hard spine and cover)
Released May 6, 2025
ISBN13 9783031891618
Publishers Springer International Publishing AG
Pages 132
Dimensions 150 × 220 × 20 mm   ·   393 g
Language German  

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