In One Word: The Power of Razor-sharp Brand Positioning to Lower Costs and Improve Results - Michael Behnke - Books - Springer International Publishing AG - 9783031882012 - May 27, 2025
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Michael Behnke
In One Word: The Power of Razor-sharp Brand Positioning to Lower Costs and Improve Results

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For instance, “Glamour” drives the L’Oréal Paris brand, while Nivea stands for “Care.” Michael Behnke provides practical guidance on building power brands, offering tangible advice and real-life illustrations to empower branding professionals in their quest to build unique brands that deliver rewarding results.

Media Books     Paperback Book   (Book with soft cover and glued back)
Released May 27, 2025
ISBN13 9783031882012
Publishers Springer International Publishing AG
Pages 249
Dimensions 150 × 220 × 10 mm   ·   406 g
Language German  

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