Brands, Branding, and Consumerism: Personal and Social Influences on Consumption -  - Books - Springer International Publishing AG - 9783031808586 - March 11, 2025
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Brands, Branding, and Consumerism: Personal and Social Influences on Consumption

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Apart from luxury brand consumption, social media marketing, and consumer protection in relation to branding context, other contemporary topics such as ethics, and sustainable consumption in relation to branding, are also covered with regard to brands and branding in the book.

Media Books     Hardcover Book   (Book with hard spine and cover)
Released March 11, 2025
ISBN13 9783031808586
Publishers Springer International Publishing AG
Pages 413
Dimensions 150 × 220 × 20 mm   ·   681 g
Language German  
Editor Gbadamosi, Ayantunji

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