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Brands, Branding, and Consumerism: Personal and Social Influences on Consumption
Brands, Branding, and Consumerism: Personal and Social Influences on Consumption
Apart from luxury brand consumption, social media marketing, and consumer protection in relation to branding context, other contemporary topics such as ethics, and sustainable consumption in relation to branding, are also covered with regard to brands and branding in the book.
| Media | Books Hardcover Book (Book with hard spine and cover) |
| Released | March 11, 2025 |
| ISBN13 | 9783031808586 |
| Publishers | Springer International Publishing AG |
| Pages | 413 |
| Dimensions | 150 × 220 × 20 mm · 681 g |
| Language | German |
| Editor | Gbadamosi, Ayantunji |