Agritourism Marketing in Africa: Exploring Digital and Social Media Strategy - - Books - Springer International Publishing AG - 9783031786815 - April 19, 2025
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Agritourism Marketing in Africa: Exploring Digital and Social Media Strategy

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The book balances theory and experimentation, providing a thorough explication of the tools and techniques of agritourism digital and social media marketing, marketing, corporate communications and corporate reputation management relevant to the tourism and agricultural organisations in the African continent in particular, and the globe at large.

Media Books     Hardcover Book   (Book with hard spine and cover)
Released April 19, 2025
ISBN13 9783031786815
Publishers Springer International Publishing AG
Pages 323
Dimensions 157 × 219 × 25 mm   ·   578 g
Language German  
Editor Bashar, Abu
Editor Chigora, Farai
Editor Hassan, Azizul
Editor Nyagadza, Brighton

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