Multidisciplinary Approaches to Contemporary Marketing: Digital Trends, Social Issues and Economics - - Books - Springer International Publishing AG - 9783031780257 - June 10, 2025
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Multidisciplinary Approaches to Contemporary Marketing: Digital Trends, Social Issues and Economics

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This book uniquely combines literature from different research fields of marketing, such as social and psychological perspectives, behavioral sciences, the digital era, sustainability, and corporate social responsibility, to present a multidisciplinary approach to marketing.

Media Books     Hardcover Book   (Book with hard spine and cover)
Released June 10, 2025
ISBN13 9783031780257
Publishers Springer International Publishing AG
Pages 287
Dimensions 150 × 220 × 20 mm   ·   511 g
Language German  
Editor Esen, Fatih Sinan
Editor Konyalioglu, Fatma Irem

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