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Digital Marketing: Tools, Techniques and Best Practices for Graduate Students and Managers - Springer Texts in Business and Economics Klaus Solberg Soilen 2024 edition
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Digital Marketing: Tools, Techniques and Best Practices for Graduate Students and Managers - Springer Texts in Business and Economics
Klaus Solberg Soilen
This textbook balances the theory of digital marketing with the practical skills for prospective marketers in professional organizations, both public and private. It begins with an introduction to the digital landscape following the structure of market segmentation, B2C, B2B applications, as a starting point, of digital marketing.
| Media | Books Hardcover Book (Book with hard spine and cover) |
| Released | December 3, 2024 |
| ISBN13 | 9783031695179 |
| Publishers | Springer International Publishing AG |
| Pages | 457 |
| Dimensions | 150 × 220 × 20 mm · 857 g |
| Language | German |
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