Contemporary Marketing Management for Tourism and Hospitality: How New Tech and Gen Z Drive Sustainable Business Transformation - - Books - Springer International Publishing AG - 9783031650482 - October 31, 2024
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Contemporary Marketing Management for Tourism and Hospitality: How New Tech and Gen Z Drive Sustainable Business Transformation 2024 edition

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As such, this contributed volume brings a focus on the contemporary marketing (and management) aspect of thetourism and hospitality industry as this is/will be shaped by Smart / Industry 4.0 apps, priority over sustainable futures, and Gen Z and Alpha individuals’ aspirations, expectations, preferences and behaviors.

Media Books     Hardcover Book   (Book with hard spine and cover)
Released October 31, 2024
ISBN13 9783031650482
Publishers Springer International Publishing AG
Pages 338
Dimensions 150 × 220 × 20 mm   ·   580 g
Language German  
Editor Rahimi, Roya
Editor Robinson, Peter
Editor Stylos, Nikolaos

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