Celebrity, Social Media Influencers and Brand Performance: Exploring New Dynamics and Future Trends in Marketing - - Books - Springer International Publishing AG - 9783031635151 - August 28, 2024
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Celebrity, Social Media Influencers and Brand Performance: Exploring New Dynamics and Future Trends in Marketing 2024 edition

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Indeed, companies devote a lot of resources on celebrity endorsement to exploit emotional bonds between consumers and brands in order to accomplish their desired brand image and increase brand awareness, differentiation, and brand loyalty.

Media Books     Hardcover Book   (Book with hard spine and cover)
Released August 28, 2024
ISBN13 9783031635151
Publishers Springer International Publishing AG
Pages 216
Dimensions 220 × 155 × 19 mm   ·   406 g
Language German  
Editor Ding, Qing Shan
Editor Tabari, Saloomeh

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