Marketing Cases from Emerging Multinational Enterprises (eMNEs): National Brands Asserting Themselves on the Global Stage - Springer Business Cases - - Books - Springer International Publishing AG - 9783031633935 - December 24, 2024
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Marketing Cases from Emerging Multinational Enterprises (eMNEs): National Brands Asserting Themselves on the Global Stage - Springer Business Cases 2024 edition

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Globalization has changed the world economic picture and emerging markets have developed very fast. This book explores the ways in which emerging multinational enterprises (eMNEs) work to become competitive global brands.

Media Books     Hardcover Book   (Book with hard spine and cover)
Released December 24, 2024
ISBN13 9783031633935
Publishers Springer International Publishing AG
Pages 435
Dimensions 150 × 220 × 20 mm   ·   826 g
Language German  
Editor Ahmed, Zafar U.
Editor Genc, Omer F.

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