Building Trust in Startup Communication: Exploring the Interplay of Arguments and Stories in the Case of the Nikola Corporation - Springer Business Cases - Marius Born - Books - Springer International Publishing AG - 9783031632839 - October 27, 2024
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Marius Born
Building Trust in Startup Communication: Exploring the Interplay of Arguments and Stories in the Case of the Nikola Corporation - Springer Business Cases 2024 edition

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This open access book explores the intriguing narrative of Nikola Corporation's startup journey in this insightful case study, examining its rapid ascent and subsequent decline from both a narrative and argumentative perspective. Founded by Trevor Milton, Nikola initially garnered investor interest with promises of a cleaner, sustainable alternative to diesel trucks. However, the company's surge in valuation was short-lived, as accusations from a short seller triggered a trust crisis, exposing alleged deception and raising doubts about the company's technology claims.

This case study particularly focuses on the nuances of startup communication, emphasizing the critical importance of effective and trustworthy strategic communication for emerging tech ventures. It provides an in-depth look at the methods and tools necessary for startups to navigate initial skepticism and data limitations without exposing themselves to potential crises. Key insights include crafting compelling startup stories while maintaining trustworthiness, meeting investor information needs in an argumentatively convincing structure, recognizing the risks of blind faith in charismatic founders, and implementing internal checks and balances to safeguard against deception.

Nikola's story serves as a cautionary tale, offering valuable lessons for entrepreneurs, investors, and scholars alike. This comprehensive examination sheds light on the challenges faced by startups dependent on emerging technologies and ambitious promises, making it an indispensable addition to the reading list of entrepreneurs.

249 pages, 66 Illustrations, black and white; X, 190 p. 65 illus., 31 illus. in color.

Media Books     Hardcover Book   (Book with hard spine and cover)
Released October 27, 2024
ISBN13 9783031632839
Publishers Springer International Publishing AG
Pages 233
Dimensions 150 × 220 × 20 mm   ·   530 g
Language German  

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