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Consumer Brand Relationships in Tourism: An International Perspective - Tourism, Hospitality & Event Management 2024 edition
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Consumer Brand Relationships in Tourism: An International Perspective - Tourism, Hospitality & Event Management
This book provides a comprehensive overview of consumer-brand relationships (CBR) in tourism and hospitality marketing management, including pre-, during- and post-COVID-19 pandemic.
| Media | Books Hardcover Book (Book with hard spine and cover) |
| Released | November 12, 2024 |
| ISBN13 | 9783031595349 |
| Publishers | Springer International Publishing AG |
| Pages | 626 |
| Dimensions | 150 × 220 × 20 mm · 1.13 kg |
| Language | German |
| Editor | Rather, Raouf Ahmad |
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