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Marketing Solutions to the Challenges of a VUCA Environment: Proceedings of the 2023 GMA-GAMMA Joint Symposium, Seoul, Korea, July 20-23, 2023 - Springer Proceedings in Business and Economics 2024 edition
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Marketing Solutions to the Challenges of a VUCA Environment: Proceedings of the 2023 GMA-GAMMA Joint Symposium, Seoul, Korea, July 20-23, 2023 - Springer Proceedings in Business and Economics
This book contains selected papers from the 2023 Greek Marketing Academy and the Global Alliance of Marketing and Management Associations Joint Symposium (GMA-GAMMA2023) held from July 20 to 23, 2023, in Seoul, Korea.
| Media | Books Hardcover Book (Book with hard spine and cover) |
| Released | July 2, 2024 |
| ISBN13 | 9783031584282 |
| Publishers | Springer International Publishing AG |
| Pages | 215 |
| Dimensions | 150 × 220 × 20 mm · 453 g |
| Language | German |
| Editor | Zarkada, Anna |
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