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Advertising Literacy for Young Audiences in the Digital Age: A Critical Attitude to Embedded Formats
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Advertising Literacy for Young Audiences in the Digital Age: A Critical Attitude to Embedded Formats
This book analyzes how children and adolescents aged between 10 and 17 engage with digital advertising and highlights the importance of promoting advertising literacy to help young audiences recognize advertising and distinguish it from other media content in the digital age.
| Media | Books Paperback Book (Book with soft cover and glued back) |
| Released | April 17, 2025 |
| ISBN13 | 9783031557385 |
| Publishers | Springer International Publishing AG |
| Pages | 168 |
| Dimensions | 150 × 220 × 10 mm · 283 g |
| Language | German |
| Editor | Feijoo, Beatriz |
| Editor | Fernandez Gomez, Erika |
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