Advertising Literacy for Young Audiences in the Digital Age: A Critical Attitude to Embedded Formats - Beatriz Feijoo - Books - Springer International Publishing AG - 9783031557354 - April 16, 2024
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Advertising Literacy for Young Audiences in the Digital Age: A Critical Attitude to Embedded Formats 2024 edition

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This book analyzes how children and adolescents aged between 10 and 17 engage with digital advertising and highlights the importance of promoting advertising literacy to help young audiences recognize advertising and distinguish it from other media content in the digital age.

Media Books     Hardcover Book   (Book with hard spine and cover)
Released April 16, 2024
ISBN13 9783031557354
Publishers Springer International Publishing AG
Pages 168
Dimensions 150 × 220 × 20 mm   ·   430 g
Language German  
Editor Feijoo, Beatriz
Editor Fernandez Gomez, Erika

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