Contemporary Trends in Marketing: Problems, Processes and Prospects - Palgrave Studies in Marketing, Organizations and Society - - Books - Springer International Publishing AG - 9783031365911 - August 24, 2024
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Contemporary Trends in Marketing: Problems, Processes and Prospects - Palgrave Studies in Marketing, Organizations and Society 2023 edition

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This edited volume explores marketing in the Post-COVID world and the significant changes that have recently hit the markets. Organized into seven themes, this volume will critique and connect the meaning of the “new normal” in marketing and topics such as the future of markets, post-pandemic consumer behaviour, and new marketing strategies.

Media Books     Paperback Book   (Book with soft cover and glued back)
Released August 24, 2024
ISBN13 9783031365911
Publishers Springer International Publishing AG
Pages 149
Dimensions 150 × 220 × 10 mm   ·   226 g
Language German  
Editor Parayitam, Satyanarayana
Editor Paul, Justin
Editor Saini, Aarti

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