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Digital Transformation for Fashion and Luxury Brands: Theory and Practice
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Digital Transformation for Fashion and Luxury Brands: Theory and Practice
This book re-evaluates the diffusion and positioning of fashion and luxury brands following the impact and disruption of digital transformations, particularly on existing omni-channel models and touchpoints and consumer behaviours.
| Media | Books Paperback Book (Book with soft cover and glued back) |
| Released | April 17, 2025 |
| ISBN13 | 9783031355912 |
| Publishers | Springer International Publishing AG |
| Pages | 480 |
| Dimensions | 150 × 220 × 10 mm · 675 g |
| Language | German |
| Editor | Ozuem, Wilson |
| Editor | Ranfagni, Silvia |
| Editor | Willis, Michelle |
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