The Garment Economy: Understanding History, Developing Business Models, and Leveraging Digital Technologies - Springer Texts in Business and Economics - - Books - Springer International Publishing AG - 9783031333019 - July 30, 2023
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The Garment Economy: Understanding History, Developing Business Models, and Leveraging Digital Technologies - Springer Texts in Business and Economics 2023 edition

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This book introduces the reader to the business of clothes, with flashbacks into the past, business models of today, and ideas for a sustainable future. Chapters also discuss fashion marketing, greenwashing, blockchain in the fashion supply chain, social media, sustainability issues, and sensory models.

630 pages, 102 Illustrations, color; 14 Illustrations, black and white; XVI, 630 p. 116 illus., 102

Media Books     Hardcover Book   (Book with hard spine and cover)
Released July 30, 2023
ISBN13 9783031333019
Publishers Springer International Publishing AG
Pages 630
Dimensions 246 × 164 × 37 mm   ·   1.20 kg
Language German  
Editor Brandstrup, Michelle
Editor Caratu, Myriam
Editor Dana, Leo-Paul
Editor Ryding, Daniella
Editor Vignali, Gianpaolo

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