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Digital Marketing in the Automotive Electronics Industry: Redefining Customer Experience through Digital Customer Engagement - Management for Professionals 1st ed. 2023 edition
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Digital Marketing in the Automotive Electronics Industry: Redefining Customer Experience through Digital Customer Engagement - Management for Professionals
The book complements the current body of knowledge in business-to-business marketing with the experience of many professionals ranging from marketers to top management of a leading automotive semiconductor supplier worldwide.
251 pages, 15 Illustrations, color; 53 Illustrations, black and white; IX, 251 p. 68 illus., 15 illu
| Media | Books Hardcover Book (Book with hard spine and cover) |
| Released | June 10, 2023 |
| ISBN13 | 9783031307195 |
| Publishers | Springer International Publishing AG |
| Pages | 251 |
| Dimensions | 243 × 161 × 20 mm · 596 g |
| Language | German |
| Editor | Hoika, Jurgen |
| Editor | Schneider, Uli |
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