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Commodity Branding: A Qualitative Research Approach to Understanding Modern Energy Brands Fridrik Larsen 2023 edition
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Commodity Branding: A Qualitative Research Approach to Understanding Modern Energy Brands
Fridrik Larsen
When it comes to branding the energy space, an exciting and largely unexplored field of research emerges. This book, therefore, attempts to fill a literature gap, as it examines the applicability of theoretical and practical methods of branding and brand strategies in a commodity market, in this case the energy market.
150 pages, 15 Illustrations, black and white; XIII, 150 p. 15 illus.
| Media | Books Paperback Book (Book with soft cover and glued back) |
| Released | June 22, 2024 |
| ISBN13 | 9783031299681 |
| Publishers | Springer International Publishing AG |
| Pages | 150 |
| Dimensions | 147 × 208 × 12 mm · 228 g |
| Language | English |
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