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Total Revenue Management: Fallstudien, bewahrte Praktiken und Einblicke in die Branche Marc Helmold 1. Aufl. 2023 edition
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Total Revenue Management: Fallstudien, bewahrte Praktiken und Einblicke in die Branche
Marc Helmold
Dieses Buch befasst sich mit dem Total Revenue Management (TRM), einem aufkommenden Konzept im Revenue Management, das die bestehenden Prinzipien und Instrumente des Revenue Managements in alle Gewinnbereiche einbezieht.
| Media | Books Paperback Book (Book with soft cover and glued back) |
| Released | June 3, 2023 |
| ISBN13 | 9783031297724 |
| Publishers | Springer International Publishing AG |
| Pages | 212 |
| Dimensions | 150 × 220 × 10 mm · 390 g |
| Language | German |
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