Uniting Marketing Efforts for the Common Good—A Challenge for the Fourth Sector: Selected Papers from XXI International Congress on Public and Nonprofit Marketing (IAPNM 2022), Braga, Portugal - Springer Proceedings in Business and Economics -  - Books - Springer International Publishing AG - 9783031290190 - June 17, 2023
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Uniting Marketing Efforts for the Common Good—A Challenge for the Fourth Sector: Selected Papers from XXI International Congress on Public and Nonprofit Marketing (IAPNM 2022), Braga, Portugal - Springer Proceedings in Business and Economics 2023 edition

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The convergence of profit, public, nonprofit and social organizations constitutes an increasingly important reality that has been labeled the fourth sector.


277 pages, 38 Illustrations, color; 8 Illustrations, black and white; IX, 277 p. 46 illus., 38 illus

Media Books     Hardcover Book   (Book with hard spine and cover)
Released June 17, 2023
ISBN13 9783031290190
Publishers Springer International Publishing AG
Pages 277
Dimensions 150 × 220 × 20 mm   ·   580 g
Language German  
Editor Casais, Beatriz
Editor Soares, Ana Maria

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