Public Relations Management in Africa Volume 1: Exploring Organisational Impact - - Books - Springer International Publishing AG - 9783031267062 - July 15, 2024
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Public Relations Management in Africa Volume 1: Exploring Organisational Impact 2023 edition

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Chapters discussed include a review of public relations research in Africa, the role of the African CEO as a public relations activist, the use of social and digital media in public relations, the measurement and evaluation of communication programs, and the implications of the fourth industrial revolution on public relations practice in Africa.

Media Books     Paperback Book   (Book with soft cover and glued back)
Released July 15, 2024
ISBN13 9783031267062
Publishers Springer International Publishing AG
Pages 264
Dimensions 150 × 220 × 10 mm   ·   381 g
Language German  
Editor Anani-Bossman, Albert A.
Editor Blankson, Isaac A.
Editor Mudzanani, Takalani E.
Editor Pratt, Cornelius B.

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