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Optimistic Marketing in Challenging Times: Serving Ever-Shifting Customer Needs: Proceedings of the 2022 AMS Annual Conference, May 25-27, Monterey, CA, USA - Developments in Marketing Science: Proceedings of the Academy of Marketing Science 2023 edition
Optimistic Marketing in Challenging Times: Serving Ever-Shifting Customer Needs: Proceedings of the 2022 AMS Annual Conference, May 25-27, Monterey, CA, USA - Developments in Marketing Science: Proceedings of the Academy of Marketing Science
404 pages, 8 Illustrations, black and white; XLI, 404 p. 8 illus.
| Media | Books Paperback Book (Book with soft cover and glued back) |
| Released | March 15, 2024 |
| ISBN13 | 9783031246890 |
| Publishers | Springer International Publishing AG |
| Pages | 404 |
| Dimensions | 150 × 220 × 10 mm · 674 g |
| Language | German |
| Editor | Allen, Juliann |
| Editor | Jochims, Bruna |