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Customer Behaviour in eCommerce: Case Studies from the Online Grocery Market - SpringerBriefs in Business 1st ed. 2023 edition
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Customer Behaviour in eCommerce: Case Studies from the Online Grocery Market - SpringerBriefs in Business
Online shopping is undergoing significant changes around the globe, evolving in the food and non-food segments alike. instead, the book focuses more narrowly on the relationship between business strategy, buying behavior and customer loyalty.
108 pages, 1 Illustrations, black and white; XIII, 108 p. 1 illus.
| Media | Books Paperback Book (Book with soft cover and glued back) |
| Released | February 12, 2023 |
| ISBN13 | 9783031235733 |
| Publishers | Springer International Publishing AG |
| Pages | 108 |
| Dimensions | 150 × 220 × 10 mm · 203 g |
| Language | German |
| Editor | Starzyczna, Halina |
| Editor | Zapletalova, Sarka |
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