Consumption and Advertising in Eastern Europe and Russia in the Twentieth Century - - Books - Springer International Publishing AG - 9783031202032 - February 28, 2023
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Consumption and Advertising in Eastern Europe and Russia in the Twentieth Century 2023 edition

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This book explores Eastern European consumer cultures in the twentieth century, taking a comparative perspective and conceptualizing the peculiarities of consumption in the region. It traces the development of marketing throughout the century, and the changes in society brought about by democratization and the 'Americanization' of consumption.

20 Illustrations, black and white; Approx. 330 p. 20 illus.

Media Books     Hardcover Book   (Book with hard spine and cover)
Released February 28, 2023
ISBN13 9783031202032
Publishers Springer International Publishing AG
Pages 302
Dimensions 150 × 220 × 20 mm   ·   539 g
Language German  
Editor Eriksroed-Burger, Magdalena
Editor Hein-Kircher, Heidi
Editor Malitska, Julia

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